While the wider community has been glued to leaks about a US retailer's pre-order window, a smaller Italian shop appears to have jumped the gun and put GTA VI up for pre-order with an actual price tag attached.
What the listing shows
The online store Showgame has a live product page for GTA VI on PS5 and Xbox Series X|S, priced at €69.90, with a countdown ticking down to the November 19, 2026 release. According to forum users who tested the checkout flow, it is reportedly possible to complete the pre-order process on the site.
Key points from the listing:
- Platforms: PS5 and Xbox Series X|S
- Price: €69.90
- Release date displayed: November 19, 2026
- Countdown timer running on the product page
No PC version is mentioned, which lines up with what Take-Two has said publicly about the console-first launch strategy.
Why the price is the interesting part
Rockstar and Take-Two have so far refused to confirm a price for GTA VI. CEO Strauss Zelnick has repeatedly framed the topic around "value," saying the goal is to charge meaningfully less than what players feel the game is worth — without ever naming a number.
Against that backdrop, €69.90 stands out:
- It sits below the €79.99–€89.99 range that several recent AAA releases have pushed toward.
- It matches the long-standing standard-edition pricing that console players are used to.
- It would undercut the more aggressive predictions of a $100 / €100 "event game" tier.
Of course, a single regional retailer setting a price is not the same as Rockstar setting a price. Stores often plug in placeholder numbers based on the publisher's previous releases, and those placeholders can change the moment an official MSRP is announced.
How it fits with the wider pre-order chatter
This listing does not appear in a vacuum. In parallel:
- A leaked affiliate email from a major US electronics chain pointed to a pre-order push starting May 18.
- Community sleuths have spotted what looks like an internal Walmart database entry for "Grand Theft Auto VI," complete with a numeric product ID that behaves like a real catalog record rather than a search artifact.
- A separate listing for a supposed "Grand Theft Auto VI Ultimate Strategy Guide" with a 2026 date and an ISBN has also been making the rounds.
Taken together, it looks less like a single rogue retailer and more like multiple storefronts quietly prepping their backends for a campaign that has not been officially switched on yet.
The skepticism checklist
Before anyone treats €69.90 as the confirmed price of GTA VI, a few caveats are worth keeping in mind:
- Neither Rockstar nor Take-Two has confirmed pricing, editions, or a pre-order date.
- The PlayStation Store and Microsoft Store still only allow wishlisting, with no price visible.
- Smaller retailers sometimes open listings early as a publicity move, knowing the traffic boost from being "first."
- Regional pricing can vary significantly once an official global MSRP is set.
What to watch next
With Take-Two's earnings call on the calendar and multiple retailer systems clearly being staged, the next few days could finally turn this drip of rumors into something official. Worth keeping an eye on:
- A direct announcement from Rockstar covering pre-orders and editions.
- The long-rumored third trailer, which several leakers expect to drop alongside any pre-order opening.
- Confirmed regional pricing on the PlayStation and Xbox storefronts.
Until any of that lands, the €69.90 Italian listing is best treated as a strong hint about where the standard edition might land — not a locked-in number.
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